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Furniture is a prominent furniture company specializing in providing high-quality and stylish furniture solutions for homes, offices, and commercial spaces. With a commitment to excellence, they offer a wide range of furniture pieces, including sofas, beds, dining sets, office chairs, and more, carefully curated to meet diverse customer preferences and interior design needs.

Furniture encountered difficulties in extending its online presence and with its existing website. They recognized the significance of efficiently exhibiting their products and services in the digital domain as a key player in the furniture sector. Their website, on the other hand, lacked the current feel and seamless user experience that their customers expected.



A strong sense of purpose

Furniture’s newly redesigned website is intended to streamline the user experience and effectively respond to crucial user questions. Key inquiries, such as “Why Furniture?” and “What products do you offer?” have clear and obvious destinations.

Recognizing the necessity of catering to the individual demands of both residential and commercial consumers, the website contains various paths that cater to the interests and concerns of diverse customer groups.

Furniture’s website conveniently directs users to the appropriate furniture options that match their preferences and requirements, whether it’s furnishing a cozy home or equipping a professional workstation.


Creating Interactive Design

Embracing the idea of “show, don’t tell,” Furniture’s website design prioritizes interaction, allowing visitors to firsthand experience the unique offers and easily judge the value of their furniture solutions.

Each page has been carefully designed to include compelling video presentations, self-guided tours, and a variety of interactive components and proof points.

This user-centric approach allows new visitors to quickly grasp the variety, quality, and style of Furniture’s furniture items, allowing them to picture how each item perfectly fits into their individual surroundings.


Personal touch, broad reach

The new website, which is powered by the most recent web development tools, provides seamless navigation and an optimized user experience, making it easier for visitors to explore a wide range of furniture choices and locate products matched to their preferences.

Furniture also included advanced personalization tools, allowing the site to constantly adapt to the particular demands and interests of clients and suppliers. Furniture has secured its place in the furniture sector by delivering a user-centric and customized online platform for clients.

The Results

Furniture’s new website went live in September 2021, with multilingual support added in November 2021. Since its inception, the website has proven to be a game changer, encouraging increased user discovery and interaction.

Organic traffic has increased by 34.72% over the same period last year, while the bounce rate has fallen by 4.25%. These favorable indicators have helped Furniture establish itself as a formidable competitor in the competitive furniture business, capitalizing on the strength of its redesigned internet presence.

Building on this success, Furniture continues to work with its digital partner, AcmaSoft, to fine-tune its personalization approach, with the goal of providing its consumers with an even more responsive and smooth user experience.



Technologies Used

Discover this sophisticated website, meticulously constructed with HTML, CSS, WordPress, jQuery & AJAX, MySQL, PHP, and WooCommerce, ensuring a seamless and secure online experience across various devices.

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    jQuery & Ajax

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