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Creating unique brands in a competitive marketplace

Audiences have always preferred genuine brand strategy. However, consumers have become even more picky, and for good reason: today’s audiences are exposed to more brands than ever before.

In the meantime, technology has altered the way we tell brand stories. Social, mobile, and next-generation developments have enabled businesses of all sizes to share their story – if they can be heard above the din.

The most successful companies in this climate have a solid relationship with their audience and a clear sense of who they are and the values they stand for. That requires strategic clarity, an emphasis on genuine connection, and a lot of personality.

With over 15 years of brand transformation experience, the organization understands how businesses find success and establish loyalty digitally. We provide brands with the strategic leadership they require to identify, rethink, and refresh their identity in today’s marketplace.

Process For Obtaining Our Brand Strategy Services

1

First Inquiry

Express your interest in our Brand Strategy services by contacting us via our official communication channels, such as email or phone. Give a brief description of your company, industry, and any specific challenges or goals you'd like to address

2

Meeting for Exploration

Schedule a discovery meeting so that we can go over your company in greater detail. This meeting will go over your brand's history, values, target audience, competition, and long-term goals.

3

Needs Analysis

To understand your specific requirements and challenges, conduct a thorough needs assessment. This could entail going over existing branding materials, conducting market research, and analyzing your current brand positioning.

4

Submission of a Proposal

We will prepare a detailed proposal outlining the scope of the Brand Strategy services, including deliverables, timeline, and associated costs, following the discovery and needs assessment. Once accepted, this proposal will serve as a formal agreement.

5

Contract and Terms

Examine the contract and the terms outlined in the proposal thoroughly. If everything meets your expectations, sign the contract and send it back to us. This step ensures that the engagement is clear and mutually understood.

6

Meeting to Begin

To officially begin the Brand Strategy project, hold a kick-off meeting. We'll introduce key team members, establish communication protocols, and clarify roles and responsibilities during this meeting.

7

Analysis and research

Conduct in-depth research and analysis of your industry, target market, competitors, and market trends. This data will help to shape the creation of a customized brand strategy.

8

Brand Positioning Workshop

Facilitate a workshop on brand positioning with key stakeholders. The purpose of this interactive session is to define or refine your brand's positioning, values, and unique selling propositions.

9

Creation of a Brand Identity

Create or improve key brand elements such as the logo, color palette, typography, and visual style. Ascertain that these elements correspond to the newly defined brand strategy.

10

Framework for Messaging

Create a messaging framework that consistently communicates your brand's story, value proposition, and key messages across multiple channels.

11

Brand Principles

Create comprehensive brand guidelines that can be used as a reference to ensure brand consistency. These guidelines could include logo usage, color codes, typography, tone of voice, and other topics.

12

Presentation of Strategy

Conduct a thorough assessment of the overall success of the influencer marketing campaign. Collect feedback, evaluate the impact on brand awareness and engagement, and identify opportunities for improvement.

13

Support for Implementation

Provide assistance during the initial implementation phase, advising on how to integrate the new brand strategy across various touchpoints.

14

Evaluation and monitoring

Continuously monitor and collect feedback on the brand strategy implementation. Make changes as needed to ensure that the strategy aligns with changing business objectives.

A genuine brand partner

Brand development demands a substantial commitment of time and effort. It is crucial to have complete confidence in the team you collaborate with. Whether you seek to rejuvenate an established brand or embark on a new venture, it is imperative to seek a partner that embodies the following qualities:

Driven by Research - A brand strategy should never be based on a hunch. Smart teams prioritize research from the start and base their strategic suggestions on what they discover.

Naturally Collaborative - Your brand is made up of many different components. Branding professionals are aware of this. They'll seek out creatives, marketers, analysts, and others to ensure that the recommendations they give are based on actual best practices.

Focused on Solutions - Brands exist to be noticed. Effective strategists identify exciting activation chances, providing your team with the means to carry on branding ideas.

Strategic Mastery Of Brand Creation

Create a lasting impression on your audience by defining and refining your brand identity with the assistance of our knowledgeable brand strategists.

Create an Iconic Brand Strategy

Our Branding Process

Your brand is the unifying factor in your company. It takes a creative heart and a strategic mind to build it. Our team collaborates with customers to set goals, collect information, and draw their brand strategy.

  • Gathering Insights

    Listening in

    We begin by meeting with you for a series of key stakeholder interviews. This is where we discuss your brand’s strengths, limitations, and aspirations, agree on a vision for the future, and outline our goals and objectives for the rest of the project.

    We frequently include quantitative research, such as surveys, to assess internal and external brand perception and better understand how the brand is now positioned.

  • Audience Research

    Meet your future fans

    Our team prioritises audience research throughout the brand strategy process. Personas are representative user profiles that help us develop a picture of the many types of individuals your brand will appeal to and how your new brand will interact with them. These personalities are informed by all of the project’s data and study to date.

  • Competitor Analysis

    Understanding what you're up against

    With more brand stories being produced than ever before, there are usually plenty of competitors from whom to learn. We uncover occupied brand area as well as whitespace your brand may be able to exploit by researching how competitors promote themselves and engage consumers. We look for inspiration in industries other than our direct competitors.

  • Insights + Concept

    Bringing our research together

    Our strategy is deliverable and compiles our recommendations into a simple four-stage framework. The first stage, insights, describes what we’ve discovered and how it will influence the rest of the project.

    We proceed directly from the first stage, insights, to the second level, brand concept. This is when we get deep into stylistic territory, narrowing down a direction and charting a roadmap for future investigation.

  • Story

    Putting your brand in words

    A verbal identity is made up of numerous components, including vision, tone, values, mission, voice and tone, and others. Our strategy and copywriting professionals collaborate to share their thoughts and experience in crafting yours.

    Our goal is to connect the various components of your identity into a powerful tale that can be delivered across platforms to employees, partners, consumers, and the globe.

  • Shape

    Visualizing your brand transformation

    Once we have the tale, we can begin to tell it visually. Our talented designers can provide you with all of the assets your brand need to appear its best, including logo design and usage, brand palette, photography, and social media direction, as well as the creation of brand collateral for your sales and marketing teams to showcase.

  • Activation & Outlook

    Moving toward the future

    Communication with our clients is critical as we refine your brand vision into something your team believes in. As a result, each brand plan is delivered to the customer with adequate opportunity for feedback. Following the presentation, our team is ready to put ideas into action and take the next step in branding transformation.

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