Creating eye-catching logos
Consumers see more logo design today than ever before, yet just a few stand out. Great logos encapsulate their company, convey a distinctive story, and clearly communicate ideals – they stand for something.
While most brands know what they stand for, translating their ideas into a symbol is a difficult task. And 17 years of establishing businesses has taught us that distinctive logos do not come by chance.
Our logo design approach is guided by thorough research and a strong strategy. Our team works together with customers to produce a logo design that stands out – something your audience can unite behind and proudly wear.
Please contact us using your preferred method of contact. This can be done by email, a form on our website, or any other way that is designated for questions.
Tell us about your project! Share insights on your business, target audience, values, and any logo design ideas you have in mind. Let us know about elements, fonts, or colors you prefer.
Discuss your project's budget and timeline. Knowing your budget helps us customize our services, and discussing timelines ensures we meet your deadlines.
We will provide you with a quotation based on the project requirements discussed.Once the terms have been agreed upon, we can move forward with the formal agreement,scope of work, payment terms, and other pertinent details.
Based on the information provided, our design team will begin the creative process by generating initial concepts for your logo design. We may present you with several options to choose from.
Check out the first concepts and share your thoughts. If there are tweaks or new ideas, tell us. We include revisions to make sure the final design aligns with your vision.
Once the design meets your satisfaction, we will finalize the logo design. This includes preparing the necessary files in various formats for your use (e.g., high-resolution images, vector files, etc.).
The final logo files will be sent to you. Depending on our agreed-upon payment terms, you may be required to complete the payment at this stage.
Clarify the logo's ownership and usage rights. In most cases, you will have complete rights to use the logo for commercial purposes.
We value your feedback after the project has been completed. If you have any additional needs or adjustments, please let us know.
A logo is a great storytelling tool for smart brands. Today's renowned brand symbols enjoy their celebrity because they are instantly associated with specific events, feelings, and attitudes. They don't, however, begin this way. They have earned that position in the consumer's eyes.
To create this link with an audience, your brand must first learn and listen. That approach raises important issues about the brand you are and the brand you want to be in one, five, or ten years.
Impactful brand storytelling should make ripples, but without a solid research foundation to back it up, success is purely coincidental. As a result, our logo design approach always begins with research.
Dive into the techniques that make our logo designs stand out. Click to gain valuable insights into effective branding.
Unique Logo Running ImpactThe creation of a new logo is a crystalizing moment for brands. We tackle the assignment with certain goals in mind and a steady hand. Our process is founded on research, designed to be iterative, and informed by years of hands-on experience establishing brands in nearly every industry.
Our process starts with the client. Open discussions regarding the condition of a brand are essential for developing a logo that reflects (or positively transforms) brand identity. Questions concerning external and internal brand perception, identity and objectives, and competitive whitespace serve as a guidepost as we move forward with research, brainstorming, and logo creation.
Our logo design approach is built around research and analysis. We provide context to our early ideas by noticing trends, researching rivals, and identifying interesting target segments. This establishes a strategic framework for the rest of the project and deepens our understanding of brand identity, client vision, customer sentiment, and other factors.
The research themes we’ve identified enable our team to collect a variety of assets for design and logo inspiration. From mood boards to competition research, this is our opportunity to assess what resonates (and does not) with brand stakeholders.
Our designers and strategists work together in a collaborative approach to act on insights, inspiration, and client feedback. We transform our corpus of research into logo concepts at this stage, which is as exciting for us as it is for you.
Customers are never excluded from the logo design process. We approach the approval process iteratively, presenting proposals to stakeholders, getting their feedback, and revising until we’ve checked all the boxes. Your feedback drives the process from black-and-white designs through colour mockups to finalisation.
Modern brands rely on their logos to say and do a number of things, from app icons to push alerts. Once a logo design has been approved, our team is ready to identify key use cases and create creative materials to match a variety of digital contexts, maintaining visual identity consistency across the board.
