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Sparks Direct is a leading online retailer specializing in a wide range of home electrical products. With a rich history in the electrical industry, they aimed to enhance their online presence and create a seamless shopping experience for their diverse customer base.

Sparks Direct sought to achieve several key objectives:

Improved User Experience: Enhance the website’s usability and navigation to make it easier for customers to find and purchase products.

Expanded Product Visibility: Showcase their extensive product catalog effectively, ensuring customers could explore the range of options available.

Mobile Responsiveness: Optimize the website for mobile devices to capture the growing segment of mobile shoppers.


Challenges Faced

The client faced several challenges that hindered their online growth:

1. Complex Product Categorization: With a vast inventory, categorizing and organizing products for easy access proved challenging.

2. Outdated User Interface: The existing website design lacked modern aesthetics and intuitive navigation, leading to user frustration.

3. Mobile Compatibility: The website was not responsive, resulting in a poor mobile experience and missed opportunities.


Our Solution

Our team at AcmaSoft collaborated closely with Sparks Direct to provide a comprehensive solution:

  • Revamped User Interface
  • Strategic Categorization
  • Responsive Design
  • Advanced Search Functionality

Implementation & Execution

Working closely with Sparks Direct, our team meticulously executed the solution:

  • Design Overhaul
  • Backend Development
  • Mobile Optimization
  • Custom Search Integration

The Result

The collaboration led to remarkable outcomes for Sparks Direct:

1. Enhanced User Engagement: The revamped user interface and improved navigation led to a 40% increase in time spent on the website.

2. Increased Conversion Rate: With a seamless mobile experience, the conversion rate from mobile users surged by 25%.

3. Streamlined Product Discovery: The new categorization and search functionalities led to a 30% reduction in bounce rates.


Technologies Used

This website is meticulously crafted with HTML, CSS, CorelDraw, jQuery & Ajax, MySQL, and features responsive design.

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    jQuery & Ajax

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