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INDUSTRY

Games & Toys

Zooba, a leading online toy store catering to kids, faced challenges in driving traffic, increasing engagement, and boosting conversions.

Recognizing the need for a highly effective website, Zooba partnered with AcmaSoft, a renowned web development company.

This case study explores how AcmaSoft’s expertise and strategic approach significantly contributed to growth and success.

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Understanding Business Needs

AcmaSoft initiated the project by conducting in-depth consultations with management to understand their unique business needs, aspirations, and pain points.

They recognized the importance of creating an immersive online experience to resonate with their target audience – kids and their parents.

Zooba’s primary goals were to enhance brand visibility, increase user engagement, and drive conversions through its website.

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Identifying the Target Audience

AcmaSoft conducted thorough market research and user surveys to identify the preferences and behaviors of  target audience.

Understanding that the website needed to be child-friendly, visually appealing, and easy to navigate for kids and parents alike, they tailored the design accordingly.

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Website Design and Features

AcmaSoft created a playful, mobile-responsive website for Zooba, featuring intuitive product categorization, interactive pages, and personalized recommendations.

A smooth checkout process, customer reviews, and a parenting tips blog contributed to increased engagement, trust, and revenue.

The Results

AcmaSoft’s strategic website design and development resulted in tangible improvements for Zooba:

1. Search Engine Rankings: Zooba’s website witnessed a significant boost in search engine rankings, leading to higher organic traffic.

2. Increased Conversion Rates: The improved user experience and optimized checkout process led to a notable increase in conversion rates.

3. Enhanced User Engagement: The interactive elements and personalized recommendations kept visitors engaged, resulting in a longer average session duration.

4. Revenue Growth: The combination of increased traffic, improved conversions, and enhanced user engagement directly impacted Zooba’s revenue, leading to a substantial increase in profits.

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Technologies Used

Exquisitely designed with HTML, CSS, PHP, and the dynamic synergy of jQuery & Ajax, complemented by MySQL, WooCommerce, and responsive features.

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    Html

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    jQuery & Ajax

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    Mysql

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    PHP

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    Responsive

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    Woocommerce

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